PECO BUILDING AND CIRA CENTRE TO BRING AMERICA'S FLAGSHIP TO DOWNTOWNWHAT: Philadelphia residents and visitors will notice something different about the city's historic skyline next week as both the iconic PECO Building and Cira Centre will simultaneously be lit with colorful graphics and messages with the hope of raising awareness about the plight of America's Flagship, the SS United States. Graphics will encourage viewers to visit www.SavetheUnitedStates.org to participate in saving the ship.
The PECO Building, with it's famous wrap-around marquee will display a color scale graphic of the greatest American ocean liner while the Cira Center's 400 foot facade will be transformed into a giant red, white and blue funnel - one of the most recognizable design elements of the fastest passenger ship ever built. The SS United States has been moored in Philadelphia harbor for nearly two decades. The SS United States Conservancy is currently in the midst of a national S.O.S. campaign to raise funds to prevent the historic vessel from being scrapped.
WHO: The SS United States Conservancy, PECO Building, Cira Centre
WHEN: Buildings will be lit nights of June 17, 18 and 19, 2013
MEDIA: Media wishing to obtain B-Roll footage of the buildings may do so from any suitable public viewing area. Press wishing to interview SS United States Conservancy leaders can contact 917-579-2216 or TBasile@Empirestrategy.com.