Advertising the United States:

Discovering America’s flagship through prints, posters, and advertisements

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Resources:

Basil G. Englis, Michael R. Solomon, and Richard D. Ashmore. "Beauty before the Eyes of Beholders: The Cultural Encoding of Beauty Types in Magazine Advertising and Music Television." Journal of Advertising 23, no. 2 (1994): 49-64. Accessed February 1, 2021. http://www.jstor.org.ezproxy.cul.columbia.edu/stable/4188927.

Benjamin, Walter. “The Work of Art in the Age of Its Technological Reproducibility (Second Version.” In Walter Benjamin: Selected Writings. Edited by Michael W. Jennings, 101-133. Cambridge: Belknap Press, 2002.

Cohen, Lizabeth. “A Consumers’ Republic: The Politics of Mass Consumption in Postwar America.” Journal of Consumer Research 31, no. 1 (June 2004): 236–39. https://doi.org/10.1086/383439.

Curti, Merle. "The Changing Concept of "Human Nature" in the Literature of American Advertising." The Business History Review 41, no. 4 (1967): 335-57. Accessed January 11, 2021. http://www.jstor.org.ezproxy.cul.columbia.edu/stable/3112645.

Iskin, Ruth, E. The Poster: Art, Advertising, Design, and Collecting, 1860s-1900s. Hanover: Dartmouth College Press, 2014.

Kassarjian, Harold H. “The Negro and American Advertising, 1946-1965,” Journal of Marketing Research, Feb., 1969, Vol. 6, No. 1 (Feb., 1969), pp. 29-39

Mabel J. Stegner, “The Art of Advertising Food,” Commercial Photographer 3 (June 1928): 405, in Patricia Johnston, Real Fantasies: Edward Steichen’s Advertising Photography. Berkeley: University of California Press, 1997, p. 243.

PANZER, MARY. "SHOT OUT OF THE CANON: Advertising Photography in "Vogue" Magazine, 1930s–1950s." Aperture, no. 208 (2012): 62-65. Accessed January 11, 2021. http://www.jstor.org.ezproxy.cul.columbia.edu/stable/24474980.

Popp, Richard K.. The Holiday Makers: Magazines, Advertising, and Mass Tourism in Postwar America. United Kingdom: LSU Press, 2012.

Pruitt, Sarah. “The Post World War II Boom: How America Got Into Gear.” HISTORY. Accessed February 9, 2021. https://www.history.com/news/post-world-war-ii-boom-economy.

Zinkhan, George M. "From the Editor: Advertising, Materialism, and Quality of Life." Journal of Advertising 23, no. 2 (1994): 1-4. Accessed January 11, 2021. http://www.jstor.org/stable/4188923.