Advertising the United States:
Discovering America’s flagship through prints, posters, and advertisements
“Join the men who know,” Commissioned by Liggett and Meyers Tobacco company. May 25, 1959, LIFE Magazine
SS United States Conservancy Curatorial Collection
According to this full page ad, the “Men of America” smoke only top-quality Chesterfield King cigarettes. The officers of the SS United States are pictured in a series of photographs, dressed impeccably and living a life of luxury on board the United States. The cigarettes they smoke act as a manifestation of their status and therefore, should be desired by anyone looking to “join the men who know.”