Advertising the United States:

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“...those heavenly carpets by LEES,” Commissioned by Lees Carpets,1954, Publication placement unknown.

Image courtesy of The Archives of Advertising, SS United States: A History in Advertising 1951-1968.

This 1954 advertisement pictures a family coming home to a chic abode. The mother and daughter are dressed in the latest fashions of Paris, while the man of the family comically balances a tower of delicately wrapped packages in one arm and suitcases in another, not unlike a bellboy would on their vacation. The ad reads, “When you’re back from Paris, London, Rome- what makes you feel so welcome home? Your Lees Carpets of course!” This ad insinuates that the comfort of home could be found right on board the SS United States.

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