Advertising the United States:
Discovering America’s flagship through prints, posters, and advertisements
“The Man in Command,” Commissioned by Esquire Boot Polish, November 23rd, 1959, Life Magazine
SS United States Conservancy Curatorial Collection
The 1959 ad by Esquire Boot Polish features Chief Officer Richard Ridington as the “The Man in Command.” His pristine white uniform, commanding pose, and direct gaze are, as the ad says, “Precise, Poised, Polished- right down to his Esquire shine.”