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“Sail in the Star Spangled Manner” Commissioned by United States Lines in conjunction with Adele Simpson, April 1967, Vogue Magazine

Image copyright 2012 Condé Nast, Courtesy of Vogue archives

Here, a fashionable woman wearing a blue dress and hat with an orange coat, is posed in front of the SS United States. Behind her, a chauffeur carries the woman’s designer bags and looks towards her admiringly. This is an image promoting the clothing line of Adele Simpson in conjunction with United States Lines. The advertisement reads: “Sail in the Star Spangled Manner,” a familiar phrase meant to evoke feelings of patriotism and excellence. The text goes on to describe the elegance of traveling aboard the SS United States, while also mentioning the “yankee chic” of Adele Simpson fashions that might be found on board.

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