Advertising the United States:

Discovering America’s flagship through prints, posters, and advertisements

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“The Unrushables or, how to lose 10 years in 5 days” Commissioned by United States Lines, July 15th 1967, The New Yorker.

SS United States Conservancy Curatorial Collection

The Unrushables also featured familiar faces.Do you see anyone you know in this ad? Note the illustration of SS United States head chef Otto Bismarck tasting one of his delicious creations. From Soufflé au Grand Marnier to Beef Wellington, Bismarck’s cuisine rivaled even the best of Europe’s and was sure to make date nights unforgettable. “Come, grow younger on board the SS United States” the ad touts, suggesting that nights at sea could help you lose “10 years in 5 days.”

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