Advertising the United States:
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“This way out of winter...into a world of fashion and fun” Commissioned by United States Lines, January 11, 1963, Life Magazine
Image courtesy of The Archives of Advertising, SS United States: A History in Advertising 1951-1968.
The SS United States had always been advertised as fashionable, luxurious, and fun. But in the early 1960s, those qualities, rather than speed, came to be billed as her primary attractions. So thoroughly had airplanes made the ship’s speedy transatlantic crossing time irrelevant, that some of her winter crossings were replaced with “Gala Cruises.” On these extended Carribean cruises, the party atmosphere, which had once been icing on the cake of a voyage to Europe, now became the main course.